I always knew fairness creams have a huge market in India but when you attach number to hypotheses, it can give you a completely different perspective on things.
According to retail audits conducted by one of the largest market research agencies in the world, the market for skin care products in India (such as fairness creams, anti-septic creams, cold creams, moisturizers, cleansing milk etc.) is above Rs 1350 crores, out of which the share of fairness creams is approximately Rs 700 crores!!!
If this doesn’t show how obsessed we are with fair skin, as a nation, I don’t know what would!
This is the quintessential ‘colonial hangover’. Guess the British have left an indelible scar on the psyche of Indians. But more than the British I would blame us. India is growing by leaps & bounds, Indians today are highly educated and have traveled the world. We’ve been exposed to people of different skin colors, cultural backgrounds, languages etc. Yet we have not been able to break free of the notion that light skin is superior to darker skin.
Sadly, I don’t know if we ever will be able to. What I do know is that it has only re-affirmed my belief that Indians, as a people, are one of the most racist people in the world.